BLOG #1 The most expensive GIF of all time
My personal reflection on the reading assignment
“The most expensive GIF of all time” talks about Michael Green GIF creation.
After studying the “Balloon dog”, an artwork of Jeff Koons which got sold on auction for For $58.4 million dollars, he created a remake of the artwork itself in a GIF format and posted it on the world wide web for auction for 5.8K dollars. A hazardous move in my opinion as the GIF was a sequence of images of the same balloon dog, but this time deflating itself and repeating in a loop.
At the same time, I realize that this is a deep message against what art has nowadays become for society, and its “value” is directly recognized by how much money the art piece is worth. This Gif article reconnected my mind to the iconic Banksy moment In 2018 when the "Girl With Balloon" piece was sold at auction for $1.4 million dollars, but the work of art destroyed itself in the moment that the deal was done. The piece lowered itself through a shredder mechanism
hat had been built into the bottom of the frame without anybody knowing about it. The bottom half of the painting was cut into strips creating a “protest piece” in my opinion. A profound meaning was hidden behind Banksy's creation, which wanted to strike the art world with the a message that something valuable can lose its worth very fast.
In my mind, the two art pieces connect with their way of renewing art. Micheal Green uses his GIFT as a message to the art the world that is time to renew the canonical art system and look into the technological future.
Unfortunately, nobody has bought his piece but it is still available to every collector ready to invest in the future. With a world looking more day by day to technological innovations I bet that his piece is going to sell very soon.
The rising of NFTs and the next era with AI art are just the beginning of the extremely powerful art innovation that is going to reign in the future, and yet we have to decide if it is going to be a blessing or damnation for all the artists out there in the world.
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